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Dena Frith Moore

Director, Strategic Initiatives
Community Engagement

(804) 409-5619
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What Dena does at the Foundation:

As Director of Strategic Initiatives, Dena dives deep into the innovative ideas that cross the desks and minds of her Community Foundation colleagues. If an idea seems exciting enough, she will figure out whether the Foundation should consider implementing it (and if so, how). This sort of strategic thinking and execution is in her blood after more than 30 years of consulting, financial advisory work, and serving as the COO for a rapidly growing entrepreneurial company. She loves helping the Community Foundation consider how it might work in new and innovative ways, thereby creating an even a greater impact in the Richmond area.

When Dena’s not working:

She is checking out Richmond’s dining scene with her husband, Chris, especially now that they are empty-nesters. Or she might be out and about with her ferociously lovable Labradoodle, Maggie. You also might find her on the road to Washington D.C., where her eldest son is working in the political arena, or to Chapel Hill, N.C., where her youngest son is playing soccer (and hopefully studying!) at UNC.

  • Year Dena joined the Foundation: 2019
  • Hails from North Carolina (Go Tar Heels!)
  • Loves to travel (she plans trips with the precision of a military general)
  • Wishes she could spend every afternoon watching either live music or good soccer