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The Community Foundation Blog

Helping families stay connected across the miles and generations: There’s a gift for that!
By The Community Foundation / January 28, 2022
Helping families stay connected across the miles and generations: There’s a gift for that!

Your philanthropic clients will thank you for suggesting they consider giving the gift of giving (say that three times fast!) in the form of a charitable fund instead of the more typical “I made a gift to my favorite charity in your honor.” 

More and more parents and grandparents (and friends and colleagues) are giving a child, grandchild, friend, or co-worker a charitable fund, pre-established and pre-funded, in the name of the recipient. Frequently taking the form of a donor-advised fund, this gift allows the recipient to experience the benefits of working with the Community Foundation to support important causes. 

The team at the Community Foundation can help your client create a fund from soup to nuts, including granting the recipient online access. Your client can literally put a bow on the carefully rolled up fund document, sign a card listing the URL and login credentials to view the fund online, and present the package to the child, grandchild, friend or colleague as a gift. Both giver and receiver will love the experience.

Educational opportunities are a natural follow up to this type of gift. For example, your client can work with the Community Foundation to find resources on the Foundation’s website and structure a family giving session (over Zoom, if preferred) where participants learn the basics of charitable giving and are introduced to key issues facing communities in our region. This type of experience helps the family’s values stay intact across generations. 

Finally, never underestimate the power of philanthropy to help you build relationships with multiple client generations. Our team has the tools you need to inspire Baby Boomers, Gen X, Millennials, and Gen Z by creating meaningful and lasting connections to our community, charities, and causes. Although useful in some cases, a GoFundMe or Facebook fundraiser simply cannot deliver the engagement and loyalty that have long been hallmarks of our dedication to helping your clients of all ages make a lasting impact that is as meaningful to them as it is to the causes they support.

If you'd like to learn more about how the Community Foundation can help you and your clients, reach out to Brandon Butterworth, Sr. Philanthropic Advisor.
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